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Our brand Derapage owes its name to a French motor racing term now universally used to describe how the driver tackles a corner at speed whilst maintaining control of the vehicle. The essential elements of dérapage, speed and control, have inspired the new publicity campaign for our brand. With “Tour of Speed” we take our award winning glasses to diverse world speed capitals, not only motor racing but also other famous locations of sporting activities, where men and women push themselves to the limit.
The “Tour of Speed” set sail on its second leg in August. The DERAPAGE new collection was all aboard for the historic “Copa del Rey Mapfre” in Palma di Mallorca, Spain, one of the most prestigious sailing regattas in the Mediterranean. DERAPAGE continues to take part in world class speed events from the first freezing appearance at the World Bob Sleigh Championships in the mountain resort of St. Moritz, to the heat of the Med.
During the final of the 35th Copa del Rey, a team of DERAPAGE photographers battled difficult conditions and beat the wind and the waves to get some amazing shots on board several different yachts as well as at the Palma Royal Yacht Club. Exceptional models for a day, the sailors of the sailing teams sported different DERAPAGE glasses from the new collection, living the claim that “the look for those that dare”.
Our brand Derapage owes its name to a french motor racing term now universally used to describe how the driver tackles a corner at speed whilst maintaining control of the vehicle.
The essential elements of derapage, speed and control, have inspired the new publicity campaign for our brand. With “Tour of Speed” we take our award winning glasses to diverse world speed capitals, not only motor racing but also other famous locations of sporting activities, where men and women push themselves to the limit.
The first stop of the tour is in Saint.Moritz for the World Bob-Sleigh Championships, a sport that requires skill and daring. Beside the precipitous track and under heavy snow fall, various spectators and athletes immortalize our new Derapage collection: determined style in sub zero conditions.
The new DERAPAGE publicity campaign was shot in the most up-to-date cogeneration plant in Italy: the Iren Energia Torino Nord power station, which uses state-of -art technology for the simultaneous production of electricity and tele-heating, serving over 550,000 inhabitants. Inaugurated in 2011, the plant is fuelled exclusively by natural gas and provides a glimpse of the future in today’s townscape.
A perfect scenario for the DERAPAGE new collection of optical and sun wear.
A pair of glasses and a power plant: as a common denominator the modern technical complexity, dynamism and design.
DERAPAGE teams up with shining modern architecture, first photographed, then cut up, then cut down to a small detail. Only on closer inspection will the architectural graphics of the background reveal the close-up of a detail of the plant, just as it takes an expert eye to appreciate the design subtlety in a DERAPAGE frame.
Whether it’s architecture or mechanics or designer eyewear, an idea of contemporary harmony and comfort gives rise to glasses that look simple but embody constructional complexity.
Thanks to Iren Energia for making the photo shooting possible
Thanks to Poncif and Born in Berlin for the outfits
Photographers: Antonio La Grotta, Elena Muzzarelli
DERAPAGE MoleCube sunglasses entering the walking path of the orange gates at Fushimi Inari shrine, Kyoto, Japan
Molecube 531 - Vieste, Gargano National Park - Italy
Gold color, Giardino degli Aranci, Rome - Italy
Tornado PC with polarized lenses to catch the Mediterranean wonderful Sea reflections
The name origin of the collection most awarded in Italy >>>
Photographer Nicolò Sertorio interprets Derapage style