The year is 1929: Mr. Giovanni Vitaloni takes the plunge and founds anautomobile parts and accessories factory in Turin. A passion for all things lovingly crafted: for taste, for a style that will last.1988: 50 years on a new-generation Vitaloni sets up a new brand name: DERAPAGE enters the world of eyewear just as a change of mentality is coming in: glasses no longer what the doctor ordered, but a matter of fashion. DERAPAGE goes all out for supreme quality and sends its collections worldwide, playingthe winning card of innovation: more than 100 new models every year, pureoriginal products of Torinese finesse.

Research into materials and a sixth sense for trends in the evolution of style, design and colour taste. Dedication to painstaking craftsmanship. Attention to fine detail. The rule of quality and a deliberate penchant for experiment and innovation with materials, production techniques and shapes. The goal is to satisfy the customer and go on surprising. This means manufacturing and marketing glasses of top quality, unique products stamped with their own creativity, the logical expression of perfected Italian style.

There are umpteen ways, materials, techniques of making a pair of glasses. One has but to choose. DERAPAGE has always entailed a choice, an ambitious one,the same today as over thirty years ago: to create hi-tech eyewear to an exclusive design. A slice of future glimpsed at a preview.

Our DERAPAGE line was sparked off by an entrepreneurial success in the automobile world to which it pays tribute. DERAPAGE describes a way of negotiating a bend in a car race: a mixture of driver control and carperformance pushed to the limit. DERAPAGE glasses are the result of sophisticated engineering even before design allure. Over the years the collection has given a technologically subtle gloss on the novelties of eyewear, and taken on board some quite unusual models. The materials used areoften first-ever choices.